A joint study by KPMG and BOSN show that Hong Kong is performing well in comparison to other Asian markets but still has a way to go to reach its potential. In light of this, in a recent seminar co-hosted by KPMG and BOSN, Yeung Tak-keung, the HKSAR's Commissioner for Sports shares how committed the government are to fostering a significant impact on the local economy brought by new sport and mass participation events, especially those with international recognition.
The HKSAR has recognised the need to encourage more private and commercial entities to back large-scale sports events financially and is therefore allocating $500 million matching scheme on private sector sponsorship. All events awarded “M” Mark status may apply for the matching fund on a dollar for dollar basis up to a maximum of $10 million.
Download The Government Support of Major Sports Events presentation here